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ESPA at Vdara

branding, hospitality, print

When Vdara Hotel & Spa partnered with ESPA in operating their spa, they wanted to develop a co-branded look for the venture derived from the hotel's existing signature style. Collateral exploration began with development of the spa's brochure, which established a luxurious aesthetic using a combination of black-and-white photography, the hotel's branded 'V' pattern and metallic gold ink.