I learned so much working for branding agency SK+G, not least of which that kicking off Friday afternoons with a glass of wine and catching up with coworkers is an extremely good thing (the best ideas come when you're not looking for them). Oh, and how to host a really legit office Olympic games. Serious work requires serious play -- the converse being true, as well.
Such serious work I do involves just enough research and no more -- certainty being the enemy of excellence -- before diving into the exploration of what a brand will be to its audience. Working across hospitality, luxury, editorial, lifestyle and food & beverage industries, I help create consistent messaging that fosters a thoughtful relationship with consumers and business partners. I create from the simple idea that our goal is to spark good conversation and improve lives, using a designer's toolbox of color, image, meaning and material.