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A speed-reading app from the way-back

Here's a piece from the archives about speed-reading technology Spritz. Did you ever try it? I have some materials I'd like to sprint through this week, and I'd love to compress two hours worth of reading into less than half that. Though, I'm particularly curious about the applications discussed toward the bottom of the app's landing page, where it addresses consumer engagement on wearables and better marketing conversions. Though I don't see or immediately grasp how Spritz might be used in marketing, aside from wearable contexts?

Fast Company: How Spritz Redesigned Reading, Letting You Scan 1,000 Words A Minute